Conduct a survey among your competitor’s customers, suppliers, and employees. If you want to gain a comprehensive report of the players in your industry, then conduct a survey. You can hire someone to email the competitor’s customers, suppliers, employers, or partners with questions about their services. You will then be able to find out how you can differentiate your service from the competition.
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After all, while every mistake is a learning opportunity, it’s much easier to learn from someone else’s mistakes. on price.
But that doesn’t mean you can’t be, or should not be successful. You CAN be successful and avoid competition all at the same time. The idea – I think – is to recognize that the only person you should be competing with is yourself. No one else. I am a retired salesman who became a business owner and later, a truck driver.
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Similarly, you shouldn’t let a good idea go unchallenged, especially if you can create a better version of what your competitor is up to. You’re in the trenches out there, though. What tips do you have for fellow small business owners facing stiff competition? Searching Photo via shutterstock. 3 comments
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I should have received a thank you note from the competition! What To Do Instead. The most common situation where sales reps get dragged into talking about the competition is when the prospect is already buying from someone else, and you’d like to grab some, if not all, of that business.
Who is your competition? The question seems so simple, but a company that defines its competitive set too narrowly can miss disruptive attackers and high-potential growth opportunities. Take, for.
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